Hi Adventure Philanthropists!
This week, I’m so psyched to announce my sponsorship of the PBS documentary series NATURE. The most watched documentary series on public television, NATURE brings the beauty of the natural world into our homes.
I decided to sponsor the weekly program for one year when I found out one of our local PBS station didn’t have the funding to keep it on the air. I see NATURE as a major learning resource and feel that it’s vital in helping educate children and adults both about the wonders of our world.
NATURE helps us to appreciate our precious resources. From cheetahs to orcas to sloths—We all need to be more aware of the fragility of the amazing flora and fauna surrounding us.
While I’m sponsoring the show in Northern California, nearly every PBS stations carries it, so just check your local guide to see when it’s airing. Curious? Check out an episode of NATURE here.
The sponsorship agreement has several associated marketing benefits, which I decided to use to help promote my Adventure Philanthropist Series.
During the year, NATURE will be show twice a week on San Francisco Bay Area PBS channel 22, a viewership of more than 10 million annually. Here in San Francisco, NATURE airs Tuesday nights at 8:00 pm and Wednesday afternoon at 1:00 pm through September 2015.
Ad in Open Air
Open Air is KRCB’s monthly TV guide seen by about 4,000 Bay Area households. Here’s a peek at the creative they developed for me:
Online Ad on www.KRCB.org
KRCB’s website get about 10,000 viewers a month and my rotating ad will be up for three months.
An NPR Gift to a Nonprofit
The real cherry on the sundae is that I was also able to gift 25 public service announcements (PSAs) to air on KRCB’s NPR station to a local nonprofit organization. I decided to give the spot to Santa Rosa-based Ceres Community Project.
Ceres seeks to improve our health by providing fresh, whole and organic food to local communities. Here’re a few of their programs:
♥ Supporting individuals dealing with serious illness with free, delivered and nutrient-rich prepared meals, nutrition education, and a community of caring.
♥ Involving young people as volunteer gardeners and chefs, giving them direct, hands-on experience of the difference that fresh, healthy foods and community make, and of their own capacity to contribute.
♥ Educating the broader community, including health professionals, about the connection between fresh, healthy food, strong social networks, healing and wellness.
Note: KRCB is a consulting client of Michelson Consulting Group.