My PBS Sponsorship of NATURE

I’m so psyched to announce my sponsorship of the PBS documentary series NATURE. The most watched documentary series on public television, NATURE brings the beauty of the natural world into our homes.

I decided to sponsor the weekly program for one year when I found out that one of our local PBS stations didn’t have the funding to keep it on the air. I see NATURE as a major learning resource and feel that it’s vital in helping educate both children and adults  about the wonders of our world.

NATURE helps us to appreciate our precious resources. From cheetahs to orcas to sloths—We all need to be more aware of the fragility of the amazing flora and fauna surrounding us.

While I’m sponsoring the show in Northern California, nearly every PBS station in the country carries it, so just check your local guide to see when it’s airing. Curious? Check out an episode here.

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TV Spots

The sponsorship agreement has several associated marketing benefits, which I decided to use to help promote my Adventure Philanthropist Series.

During the year, NATURE will be shown twice a week on San Francisco Bay Area PBS channel 22, a viewership of more than 10 million annually. Here in San Francisco, NATURE airs Tuesday nights at 8:00 pm and Wednesday afternoon at 1:00 pm through September 2015.

Here’s my 15-second TV spot that appears at the beginning of the program:

Can’t see the video? Click on this link: Erin’s PBS Nature Introduction

Here’s the 15-second TV spot that concludes the program:

Can’t see the video? Click on this link: Erin’s Adventure Philanthropist Introduction

Ad in Open Air

Open Air is KRCB’s monthly TV guide seen by about 4,000 Bay Area households. Here’s a peek at the creative they developed for me:


Online Ad on

KRCB’s website get about 10,000 viewers a month and my rotating ad will be up for three months.


An NPR Gift to a Nonprofit

The real cherry on the sundae is that I was also able to gift 25 public service announcements (PSAs) to air on KRCB’s NPR station to a local nonprofit organization. I decided to give the spot to Santa Rosa-based Ceres Community Project.

Ceres seeks to improve our health by providing fresh, whole and organic food to local communities. Here’re a few of their programs:

♥ Supporting individuals dealing with serious illness with free, delivered and nutrient-rich prepared meals, nutrition education, and a community of caring.

♥ Involving young people as volunteer gardeners and chefs, giving them direct, hands-on experience of the difference that fresh, healthy foods and community make, and of their own capacity to contribute.

♥ Educating the broader community, including health professionals, about the connection between fresh, healthy food, strong social networks, healing and wellness.


Note: KRCB is a consulting client of Michelson Consulting Group.

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This entry was posted on Friday, November 7th, 2014 and is filed under Media & FAQs.

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